★ Thoughts and Observations on Apple’s ‘Surprise and Shine’ Event; the Announcements of the iPhones 18 Pro, AirPods 5, Apple Watches Series 12 and Ultra 4, and the iPhone Duo; and the Dawn of the Ternus, John Ternus Era at Apple

The Keynote I loved the keynote ’s “You want a great opening scene?” opening, which ran through a series of genre-inspired hook-you-from-the-first-shot pretend movie openings. Apple started with a title card that said “The following was shot on iPhone”, but the whole keynote — including the fun fake-movie openings — was shot on iPhone 18 Pros. Apple started shooting its keynote movies using iPhone Pros in October 2023, with the “Scary Fast” Mac event . That first one was shot on the then-just-re