‘Measuring Nothing (With Great Accuracy)’

Seth Godin back in 2014: You can’t tell if a book is any good by the number of words it contains, even though it’s quite easy and direct to measure this. (Vis-à-vis my sidenote over the weekend about Apple refusing to publish mAh battery specs for iPhones.) Link: seths.blog/2014/01/measuring-nothing-with-great-accuracy/