From the DF Archive: Should a CEO Be a Nerd About Their Company’s Products?

Back in 2022, I quoted from an interesting post by Ben Schlappig at One Mile at a Time, where he wrote : I’ve had the opportunity to interact with quite a few senior airline executives over the years, and I find that their knowledge about competitors is typically one extreme or the other: Some airline executives literally couldn’t tell you the first thing about their competitors, and have no knowledge of their passenger experience, fleet, etc. Some airline executives know literally everything ab