Matt Haughey: ‘The Car Industry a/B Tested Selling a Car With and Without CarPlay and the Results Are Not Shocking’

Matt Haughey: One case in point is the Honda Prologue EV. It’s a partnership between Honda and Chevrolet, where the Prologue is basically a Chevy Blazer EV with Honda badges, slight visual differences in the sheetmetal and interior, but all the underpinnings are straight up Chevy. Even though the keys say Honda on a Prologue, it’s a General Motors key design with a Honda logo over it. But one big difference the Prologue has from the Blazer it is based on is this: it includes Apple CarPlay and An